Novomatic

Austrian Roots, Global Reach

NOVOMATIC AG, established in 1980 by Johann F. Graf, is headquartered in Gumpoldskirchen, Austria. From its humble beginnings, the company has grown into a multinational corporation with approximately 26,200 employees worldwide, maintaining a privately held status. This structure allows Novomatic to focus on long-term growth and innovation without the pressures of public markets. The company's dedication to quality and innovation has solidified its position as a leading force in the global gaming industry. Novomatic's journey from a small Austrian enterprise to a global powerhouse is a testament to its strategic vision and operational excellence.

Founding & Leadership

Founded in 1980 by Professor Johann F. Graf, Novomatic's Executive Board includes Ryszard Presch, Johannes Gratzl, and Stefan Krenn. These executives are responsible for the day-to-day operations and strategic direction of the company. Birgit Wimmer chairs the Supervisory Board, guiding the company's strategic direction and ensuring corporate governance. Graf initially partnered with Gerhard Brodnik in the 1970s to import pinball machines, before focusing on producing gambling machines under the Admiral brand, laying the foundation for Novomatic's future success.

Global Footprint & Scale

Novomatic operates in around 50 countries, exporting to 130, and manages approximately 2,000 casinos and gaming facilities. This vast network underscores its position as a major global player in the gaming industry. The company's widespread presence allows it to cater to diverse markets and player preferences, adapting its offerings to suit local regulations and cultural nuances. Novomatic's commitment to expansion and localization has been instrumental in its global success. The company's significant investments in infrastructure and partnerships further solidify its international reach.

Strategic Acquisitions

Key acquisitions include a controlling stake in Greentube in 2010 and Luxury Leisure in 2014, expanding its market presence and diversifying its product portfolio. Greentube's acquisition of Bluebat Games in 2015 further enhanced Novomatic's capabilities in the social gaming space. An attempted takeover of Ainsworth Game Technology in 2026 was unsuccessful, yet highlights their growth ambitions and proactive approach to market consolidation. These strategic moves demonstrate Novomatic's commitment to innovation and its proactive approach to strengthening its market position.

Licensed for Fair Play

Novomatic operates under strict regulatory frameworks, holding licenses in major jurisdictions globally. This commitment ensures fair and secure gaming experiences for players across all its operational markets. The company adheres to rigorous standards of compliance, demonstrating its dedication to responsible gaming and ethical business practices. Novomatic's proactive approach to regulatory compliance reinforces its credibility and trustworthiness within the gaming industry.

Key Regulatory Approvals

Novomatic is licensed by the UK Gambling Commission (account 45352) and secured a German online slots license in 2022. It also holds a Gaming Related Vendor License from the UAE's GCGRA, demonstrating broad compliance across diverse regulatory landscapes. These licenses allow Novomatic to offer its products and services in highly regulated markets, ensuring a safe and transparent gaming environment for players. The company's commitment to obtaining and maintaining these licenses underscores its dedication to legal and ethical operations.

Responsible Gaming Commitment

The company is certified by the Global Gambling Guidance Group (G4) for responsible gaming practices. This certification highlights its dedication to player protection and ethical operations across its diverse offerings. Novomatic's commitment to responsible gaming extends beyond mere compliance, encompassing proactive measures to prevent problem gambling and promote player well-being. The G4 certification serves as a testament to Novomatic's ongoing efforts to create a sustainable and responsible gaming environment.

Diverse Game Portfolio

Novomatic offers an extensive range of gaming products, spanning land-based, online, and mobile platforms. Their offerings include a rich variety of slots, electronic table games, and comprehensive lottery and sports betting solutions. This diverse portfolio allows Novomatic to cater to a wide range of player preferences and market demands. The company's commitment to innovation and quality ensures that its games are both engaging and reliable.

Extensive Game Categories

The portfolio encompasses traditional slots, innovative land-based gaming, and comprehensive online/mobile/social gaming solutions. They also provide lottery and sports betting products, catering to a wide audience. Novomatic's land-based offerings include a wide array of slot machines and electronic table games, designed to provide an immersive and engaging casino experience. The company's online and mobile solutions extend its reach to players around the world, offering convenient access to its popular games.

RTP & Volatility Insights

Novomatic's slots typically feature an RTP between 92% and 97%, catering to various player preferences. Most of their games lean towards medium to high volatility, promising exciting gameplay and significant win potential. This combination of RTP and volatility makes Novomatic slots appealing to both casual players and high rollers. Players can Browse Novomatic Slots to find games that match their risk tolerance and desired payout frequency.

Iconic Game Hits

Novomatic is celebrated for creating some of the most enduring and popular slot games in the industry. Titles like Book of Ra have become global phenomena, inspiring numerous sequels and captivating players worldwide. These games are known for their engaging themes, classic mechanics, and potential for big wins, making them staples in both land-based and online casinos.

Top-Rated Slot Titles

Explore Book of Ra, with its Deluxe and Magic sequels, stands as a flagship title, alongside other popular games like Play Sizzling Hot and Discover Lucky Lady's Charm. These games are known for their engaging themes and classic mechanics, providing players with a familiar and enjoyable gaming experience. The enduring popularity of these titles is a testament to Novomatic's ability to create games that resonate with players across different demographics and regions.

Latest Releases

Among recent releases is 'Publication from Ra Luxury,' launched in February 2026, indicating continued development in their popular series. Novomatic consistently updates its game library with fresh content and innovations, ensuring that players always have something new to look forward to. This commitment to innovation and continuous improvement is a key factor in Novomatic's long-term success.

Innovation & Technology

Novomatic has a history of innovation, being among the first to introduce touch screen technology in gambling machines. The company leverages a modern tech stack for its diverse gaming solutions, ensuring cutting-edge performance and reliability. Novomatic's commitment to technological advancement is evident in its ongoing investments in research and development.

Tech Stack & Development

Novomatic utilizes technologies such as Matomo, SQL, and SonarQube in its development processes. This robust stack supports the creation and maintenance of their extensive product range, from land-based cabinets to online platforms. The use of these technologies allows Novomatic to develop high-quality games and gaming solutions that meet the evolving needs of the industry. Novomatic's dedication to utilizing cutting-edge technology ensures that its products remain competitive and innovative.

Mobile Gaming Focus

The company embraces HTML5 technology, ensuring its games are mobile-first and accessible across various devices. This commitment provides a seamless gaming experience for on-the-go players, regardless of their preferred device. Novomatic's mobile-first approach reflects the growing importance of mobile gaming in the industry, allowing players to enjoy their favorite games anytime, anywhere.

Award-Winning Excellence

Novomatic's dedication to innovation and quality has been widely recognized through numerous industry awards. Their products and initiatives consistently receive accolades for their excellence and contribution to the gaming sector. These awards serve as a testament to Novomatic's commitment to providing exceptional gaming experiences and its leadership in the industry.

Recent Industry Accolades

At the European Casino Awards 2026, Novomatic won for Best Slot Machine, Best Electronic Table Gaming Product, and Best CMS/Software Product. They also received the Sustainability Initiative Award and their founder, Prof. Johann F. Graf, earned the ICE Landmark Award. These awards recognize Novomatic's excellence across various categories, highlighting its commitment to innovation, quality, and sustainability.

Industry Standing

Recognized as one of the world's largest gaming technology companies, Novomatic maintains a significant presence at major industry events like ICE London. Its long-standing reputation is built on consistent innovation and global market leadership. Novomatic's participation in industry events allows it to showcase its latest products and innovations, as well as network with other industry professionals.

Player Sentiment & Community

Novomatic slots are well-regarded in the player community for their distinct characteristics, often appealing to specific player preferences. Players frequently highlight the high volatility of their games, which appeals to those seeking significant win potential. The engaging themes and classic mechanics of Novomatic slots also contribute to their popularity among players. The company's commitment to providing a fair and enjoyable gaming experience has fostered a loyal following among players worldwide.